"DRY AS STRAW" TO SILKY SMOOTH
Our deeply hydrating formula transforms brittle, rough texture into touchably soft hair that moves naturally.
REPAIRS BREAKAGE AND SPLIT ENDS
Unlike temporary masks, our strengthening complex heals damage at the source for visibly healthier hair.
GENTLE ON YOUR SCALP
Soothing botanicals eliminate irritation and dryness without harsh chemicals that cause more problems.
Results After Just One Wash
Free Of Harsh Chemicals
No Ethanol
No Parabens
No Mineral Oil
No Pigments
Loved by Many, Proven by Results!
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
A game-changer for my brittle hair
After I dried my hair, I couldn’t believe how soft and smooth it felt to the touch. It was like a breath of fresh air for my scalp.
The 1st time my curly hair felt live again!
I have super thick, curly hair, somewhere between 3a and 3b and it’s always been a poofy, tangled mess. Washing it used to be a battle. It got so dry and frizzy, I’d just tie it up and avoid mirrors. But this shampoo made me fall in love with my curls again.
Never felt this confident!
I've never felt more confident about my hair until I started using this shampoo and conditioner. It leaves my hair feeling smooth and silky, with a shine I didn’t know I could have.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
The ends are no longer crispy
My hair feels more hydrated from root to tip. The scent is honestly one of my favorite things about it!!!
My hair feels soft again not like straw
Years of straightening and coloring left my hair dry, brittle, and full of split ends. It used to feel like straw no matter what I used. But this shampoo changed everything.
No more itch, just smooth and clean
Every shampoo I tried made my scalp itch and flake some even caused breakouts. This one calms everything without irritation.
US vs Other Brands
We pride ourselves in using the highest quality ingredients sourced from Japan and our commitment to providing effective, science-backed results.
Gently Cleanses Without Stripping Moisture
Locks in Hydration & Prevents Dryness
No Alcohol, Parabens, Mineral Oil
Conditions & Protects from Damage
Other Brands
Gentle Formula
Locks Hydration
Free from Harsh Chemicals
Protective Layer
Sourced from Japan
Smoothing & Tangle Prevention
-
Strengthens Hair, Preventing Breakage
-
Repairs Damage and Restores Moisture
-
Detangles and Reduces Frizz
-
300mL + 250mL · For all hair types
Blog posts
Is Silicone Bad for Hair, Or Is It Frizz-Taming?
Don't let the “silicone bad for hair” debate confuse you! See how silicones fight frizz and learn tips for smooth, healthy-looking hair with Haruhi.
Understanding the Benefits of Amino Acids for Healthier Hair
Transform your hair by tapping into the benefits of amino acids. Find out how gentle cleansing leads to shinier hair, less breakage, and a healthier scalp.
Haruhi Active Collagen+ Explained: Glowing Skin in 4 Weeks
Get the scoop on Haruhi's Active Collagen+! See how its cool “ripple effect” gives you firmer, glowing skin in just 4 weeks.